Hamilton is back. Surrounding the premiere of Hamilton on Disney Plus on July 3rd, sales and streams for the soundtrack to the hit Broadway musical have soared over the past two weeks, launching the album to Number Two on this week’s IndieLand Top 200 Albums chart.
From July 3rd through July 9th, Hamilton (Original Broadway Cast Recording) pulled in 106,300 units, topping Lil Baby’s My Turn by more than 40,000 units. The Hamilton Instrumentals also saw an increase, entering the chart for the first time at Number 74 with over 10,000 units last week.
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Sales and streams for the soundtrack started to pick up the week leading up to the premiere, but really took off the week following. From June 26th through July 9th, sales for Hamilton (Original Broadway Cast Recording) jumped 1,000 percent compared to the previous two weeks, while on-demand audio streams nearly quadrupled. Streams for The Hamilton Instrumentals jumped over 250 percent.
“Alexander Hamilton,” which has long been the soundtrack’s most popular number, saw a 260 percent increase in streams to over 5.3 million streams over the past two weeks. But it was “You’ll Be Back,” performed by Jonathan Groff, that saw the biggest growth after the show: From June 26th though July 9th, streams for the “You’ll Be Back” jumped nearly 400 percent, while song sales jumped nearly 4,000 percent to more than 5,700, more than any other song off the soundtrack. Other standouts included “Helpless” and “Wait For It,” both of which saw an increase in streams of over 300 percent, and “My Shot,” which saw a 266 percent increase in streams and an 1,100 percent increase in sales.
Hamilton has been a mainstay on the RS 200 since the chart’s launch, never dropping out of the top 100, but this marks its highest position on the chart so far.