‘Folklore’ Is Officially the Biggest Album of 2020

We already declared Taylor Swift’s Folklore to be the Best Album of 2020. But until now, we had yet to hear from the numbers. Now, the numbers have spoken, the data has assembled into integers and decimal points, and the answer is in: Folklore is the biggest album of 2020, too.

Swift’s eighth studio album, which is one of two full-lengths she dropped in 2020, takes the Number One spot on IndieLand‘s Year-End Top 200 Albums Chart. In 2020, Folklore pulled in close to 2.3 million album-equivalent units.

Swift dropped Folklore in July by complete surprise — a rather un-Swift-ian thing to do — and subsequently broke a slew of RS Charts records  — a very Swift-ian thing to do. Folklore saw the biggest sales week of 2020 — the biggest, in fact, since her 2019 LP Lover — and went on to break the RS 200 record for most consecutive weeks at Number One, with six straight weeks on top. Beyond its 1.1 billion on-demand audio streams, Folklore was the highest-selling album of the year, with over 1.2 million sales.

Overall, Swift has five albums on the year-end RS 200, with Lover coming in at Number 28 and Evermore at Number 63 despite being released in early December. 1989 and Reputation take Numbers 116 and 165, respectively. The only artist with more albums on the year-end chart is Drake, with six, led by Dark Lane Demo Tapes at Number 20.

Close behind Folklore at Number Two is My Turn, Lil Baby’s sophomore album that saw over 2.1 million album-equivalent units in 2020. But where Folklore was a big seller, most of My Turn’s units came from streams. All told, My Turn saw over 3 billion on-demand audio streams in 2020, nearly three times as many as Folklore. Lil Baby has been moving at breakneck speed since his 2017 mixtape Perfect Timing, seeing double-digit, sometimes triple-digit growth year over year. This year was no exception, as he saw a 71-percent increase in streams in 2020 compared to 2019. Compared to its predecessor, Harder Than Ever, My Turn was a far bigger charts success: Harder Than Ever was only the 27th most popular album of 2018, according to Alpha Data.

Third place in the year-end tally goes to Pop Smoke’s posthumous Shoot for the Stars Aim for the Moon, which pulled in just under 2 million album-equivalent units from its release in July through the end of 2020. The Weeknd’s After Hours and Juice WRLD’s posthumous Legends Never Die round out the Top Five. 

The IndieLand 200 Albums chart tracks the most popular releases of the week in the United States. Entries are ranked by album units, a number that combines digital and physical album sales, digital song sales, and audio streams using a custom weighting system. The chart does not include passive listening such as terrestrial radio or digital radio. The Year-End IndieLand 200 Albums chart covers streams and sales from January 3rd, 2020, through December 31st, 2020. 

While hip-hop continued to dominate the chart, accounting for close to half of its titles, this didn’t mark a notable increase from 2019. Hip-hop streams increased by 11 percent, which was lower than the overall 16 percent increase in streams. Pop also remained steady compared to 2019 on the year-end RS 200. The only two genres that saw a notable increase were Country and Latin, which makes sense when you consider that these were also the two genres — besides Easy Listening, New Age, and Children’s Music — that saw a year-on-year lift in streams larger than the overall lift in streams.

Luke Combs made an impressive showing on the year-end RS 200, with two albums in the top 20. His 2020 album What You See Is What You Get, led the way at Number Eight, while his debut This One’s For You takes 11th. (Year-end totals for both albums include the original releases and their deluxe reissues.) Morgan Wallen, meanwhile, had two albums on the chart, led by If I Know Me at Number 21. This year, 22 country albums landed on the year-end tally, up from 20 country albums in 2019. 

Five Latin albums — four of which were Bad Bunny albums — made this year’s RS 200, up from last year’s two.

TOP ALBUMS — SALES

The top 10 looks much different, of course, when you look just at album sales. Here, Taylor Swift’s Folklore leads a far more pop-heavy list. After her surprise eighth studio album saw the biggest sales week of the year, it went on to see 1.2 million total sales in 2020. This is the second year in a row that Swift has had the highest-selling album of the year after 2019’s Lover.  Evermore also sneaks onto the list, with 270,000. 

1. Folklore, Taylor Swift – 1.2 million
2. After Hours, The Weeknd – 476,000
3. Map of the Soul: 7, BTS – 361,000
4. Legends Never Die, Juice Wrld – 342,000
5. Fine Line, Harry Styles – 333,000
6. Chromatica, Lady Gaga  – 312,000
7. Manic, Halsey – 279,000
8. Evermore, Taylor Swift – 270,000
9. Music to Be Murdered By, Eminem – 259,000
10. Here and Now, Kenny Chesney – 259,000

TOP ALBUMS — ON DEMAND AUDIO STREAMS

Even if hip-hop didn’t see the biggest lifts in streams, it was still the most dominant genre. So it’s no surprise that the top 10 albums by on-demand audio streams are far more hip-hop heavy than the RS 200. My Turn tops this list, too, and DaBaby’s Blame It on Baby also makes the Top 10. And while the Hamilton soundtrack has always been a strong streamer, it reached new peaks in 2020 — Number Two on the RS 200 — after the musical was released on Disney+.

1. My Turn, Lil Baby – 3 billion
2. Shoot for the Stars, Aim for the Moon, Pop Smoke – 2.6 billion
3. Legends Never Die, Juice Wrld – 2.3 billion
4. Please Excuse Me for Being Antisocial, Roddy Ricch – 2.3 billion
5. Hollywood’s Bleeding, Post Malone – 2.2 billion
6. After Hours, The Weeknd – 1.8 billion
7. Eternal Atake, Lil Uzi Vert – 1.7 billion
8. YHLQMDLG, Bad Bunny – 1.6 billion
9. Blame It on Baby, DaBaby – 1.6 billion
10. Hamilton, Various Artists – 1.5 billion

See the full year-end RS 200 here.