Lady Gaga Recruits Boys Noize and Tchami For Beauty Brand –

Lady Gaga and her team know how to pick the good ones.After working and touring with Madeon in 2011, Gaga has now teamed up with house legends Boys Noize, BloodPop®, and Tchami. The three have created a track to accompany the marketing video for Gaga’s unique new beauty.

HAUS LABORATORIES and the pop star have joined to create a brand that promotes self-love and remembering your inner beauty. The ad, shared on all main social media platforms, highlights individuals showcasing bold makeup looks.

In the background, it is easy to hear the elements of acid house, bass house, and future house that each artist has contributed to over the years.

Boys Noize and Tchami are recognizable names with huge followings around the electronic world. BloodPop® is most known for his writing and producing abilities. Over the years, he has even collaborated with Justin Beiber and Madonna.

It’s very clear that whatever Gaga and HAUS LABORATORIES have created together will make a statement. Pre-order for the brand begins on July 15th and can be done here.