In recent months, B2B sets have been on the rise. From a strategic standpoint, it’s the perfect idea, as B2B sets tend to be more hyped up and reach a wider audience. And so it makes total sense that clubs and festivals have tried to incorporate at least one B2B set somewhere in the lineup. (Think Timmy Trumpet & W&W (as II=I) at AMF and Testpilot B2B i_o at Creamfields.)
MDL Beast Festival, Saudi Arabia’s biggest music event, is taking that to the next level. Promising to bring the “biggest B2B action,” festival organisers have announced for not one, but six B2B sets so far for the three-day event.
The names involved are equally impressive, with pairings such as Afrojack B2B R3HAB, Black Coffee B2B Marco Carola, Camelphat B2B Fisher, David Guetta B2B Steve Aoki, Salvatore Ganacci B2B Sebastian Ingrosso, and Martin Garrix b2b Tiësto.
The inaugural edition of MDL Beast Festival is slated to take place from December 19 to 21 in Riyadh. Check out the promotional video below!