Last week, Samsung introduced a high-profile partnership with Spotify. But there’s one other streaming deal that received completely neglected.
It was one other splashy deal for the high-flying streaming service. Just final week, Spotify signed as much as function the default streaming music service supplier for Samsung’s smartphones and tablets.
Shares of Spotify surged, whereas analysts praised the savvy technique play towards Apple.
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But the South Korean electronics large has additionally been tying with music streaming firm Deezer, particularly in high-fidelity. The solely downside: it was largely neglected exterior of the audiophile neighborhood and high-end audio patrons.
The Samsung+Deezer deal, formally inked final month, will see the streaming service gaining assist for numerous Samsung audio merchandise, together with soundbars. Those soundbars and wi-fi audio system can even provide a free six month HiFi subscription.
Spotify has largely averted the higher-end audio market, maybe for simplicity causes.
Or perhaps audiophiles merely aren’t an excellent marketplace for a broad-reaching service like Spotify. But Deezer has chosen to court docket the audiophiles with HiFi, which supplies its subscribers with lossless FLAC music information with a library of greater than 36 million tracks which can be obtainable ad-free.
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It doesn’t seem as if the free HiFi subscription will apply to smartphones — and it in all probability wouldn’t make a lot sense given the lately inked cope with Spotify. Samsung’s VP of AV advertising Taeho Park had loads of reward for the deal between the 2 corporations, noting that Samsung “has been working to repeatedly improve sound high quality for our audio product and we’re at all times thrilled to collaborate with key gamers within the house.”
Just lately, the Paris-based Deezer raised $185 million in funding, bringing the corporate’s whole valuation to round $1.16 billion. The firm says it has about 14 million month-to-month lively customers, although its unclear if this new Samsung deal will considerably bump these numbers.
Meanwhile, the French music streaming service is increasing its attain into the Middle East. A broad partnership between Rotana Group and the streaming music service will see Rotana’s distinctive choice of Arabic music obtainable on Deezer’s service — and now on Samsung audio units.