Emerging alternative pop-rock artist Keeper is destined to become the talk of the town with hypnotising new anthem ‘Soul’. Based in London, Keeper has been described as an ‘artist you need to hear’ by Alternative Press. Having received support from Spotify playlists such as ‘New Pop UK’, ‘Hyper Pop’ and ‘Misfits 2.0’, it’s fair to say that Keeper is turning heads. Drawing inspiration from the likes of pop-punk, emo and hyper-pop music, Keeper could easily find himself supporting the likes of Enter Shikari, Neck Deep, Glaive and Dorian Electra.
Speaking about the new release, Keeper shares, “Soul, for me, has two meanings. The song itself is about getting bored. Bored of where you live, bored of the people you’re with, bored of the shop, and bored with the sky above you. It’s a song about having a need to break out, like a Hyperpop version of Pop-Punks “I hate this town”. How life starts off fine, but gradually the monotonous routine of it all leaves you feeling burnt out, but what’s the point of leaving? The chorus is someone begging to run away, but waiting for a reason, because otherwise, what’s the point. The video is a little different. It is about how certain larger than life news-anchors instigate and frame situations for monetary gain. The idea is cartoonishly based of Manufactured consent by Noam Chomsky.”