Scout Motors Celebrates American Spirit at Rolling Stone’s Stateside Fest
It wasn’t just any Fourth of July. As the nation celebrated its 250th birthday, Rolling Stone brought its inaugural Stateside festival to Kingston, N.Y. — a city steeped in Revolutionary history. The lineup, featuring artists like Noah Kahan and Bo Staloch, showcased the depth of American folk, Americana, and indie rock. Amidst this patriotic backdrop, Scout Motors, the iconic American brand currently preparing to launch its next generation of all-electric and EREV trucks and SUVs, anchored its own celebration of craftsmanship and ingenuity.
As the official automotive sponsor of Stateside, Scout Motors created an immersive experience for festival-goers. The Scout Stage hosted a steady stream of emerging artists, including Hudson Ingram, Derby, Michaela Anne, Calder Allen, and Devon Gilfillian, providing a perfect soundtrack for fans lounging on the grassy riverside field.
Innovation Meets Heritage
Nearby, the “Tailgate Sessions Presented by Scout Motors” pavilion offered an open-air look at the company’s highly anticipated off-roader prototypes. Attendees were treated to an up-close view of the Silo Green Terra, a 4-door pick-up, and the Traveller, an SUV featuring striking red, white, and blue livery. While these vehicles pay homage to the rugged 1970s International Harvester Scout, they are packed with modern, tactile technology designed for the future.
Indie-country singer Michaela Anne, who performed on the Scout Stage, shared her excitement after sitting in the driver’s seat of the Terra. “This feels exciting to me, to be in this physical place together, in this beautiful region of New York,” she noted. Reflecting on the festival’s atmosphere, she added, “It was such an incredible crowd. And the fact that they are gonna get to see Noah Kahan in such a small space is wild.”
A Commitment to American Craft
The Scout Motors presence extended to the “Field School,” an interactive hub designed to resemble a retro-cool garage. Here, fans could design their own custom-embroidered work shirts and assemble festival-survival kits. This focus on hands-on, do-it-yourself culture reflects the brand’s roots.
Kathy Graham, the company’s PR manager, emphasized the brand’s dedication to domestic manufacturing. “We are proud to be an American company that’s bringing American jobs,” Graham explained. “We’re building our manufacturing plant in South Carolina; our vehicles are designed and engineered in Michigan; and we’ve got a team of people out in Fremont, California, that do a lot of our software engineering.”
As Scout Motors prepares to roll out its vehicles to customers in 2028, the Stateside festival served as a powerful reminder of the brand’s connection to the American work ethic. By blending the legacy of the original work vehicles with modern electric innovation, Scout is positioning itself as a cornerstone of the next generation of American automotive history.
