Shakira’s Global Streaming Dominance: The ‘Dai Dai’ Effect

Decades into her illustrious career, Shakira remains an unstoppable force in the music industry, and her current streaming success serves as definitive proof of her enduring relevance. This summer, the Colombian superstar asserted her global dominance with the release of her 2026 FIFA World Cup song, “Dai Dai,” featuring Burna Boy. The track marks her second official FIFA World Cup anthem, following the 2010 tournament, when she released the inescapable “Waka Waka (This Time for Africa).”

“Dai Dai” and her show-stopping performances at both the 2026 World Cup opening ceremony and the halftime show during the final have confirmed what the world already knows: Shakira is synonymous with the World Cup. Since its release in May, the Afrobeats-inspired jam has achieved significant milestones. It reached Number One on both Spotify’s Global Chart and Apple Music’s, and in July, it broke the record for the longest-running Number One song of 2026 by a female artist on the Spotify Global Chart, remaining at the top for 17 days.

A Record-Breaking Run

The song’s success extends beyond initial release momentum. It also set a record for the most daily Spotify chart entries by a song from a Latin artist, surpassing even Bad Bunny’s “DtMF” following his 2026 Super Bowl halftime performance. Furthermore, the dance-focused music video has bolstered the song’s reach, becoming the first track to top Spotify’s newly launched Global Music Videos Chart.

With the success of “Dai Dai,” Shakira has become the first artist to earn a Number One song on Spotify in both Spanish and English. She is currently the fifth most-listened-to artist globally on the platform, the highest position ever reached by a Latina artist.

Legacy and Longevity

The surge in interest has also revitalized her catalog. Her 2006 classic “Hips Don’t Lie,” featuring Wyclef Jean, recently entered the top 40 on the Global Spotify chart for the first time. Despite being released long before the streaming era, the track has accumulated 2.5 billion streams, with its recent high-visibility moments at the 2026 World Cup and the conclusion of her record-breaking Las Mujeres Ya No Lloran tour helping it earn its biggest-ever streaming day of 2.4 million streams on July 23.

Reflecting on her continued success, her longtime collaborator Will.i.am noted in a 2024 Rolling Stone cover story: “She’s competing. She’s not just flexing her legacy. It’s like, ‘I’m out here out-punching, out-swinging, out-basketmaking, outperforming my old self and new artists.'”