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Exciting Liverpool band Hannah’s Little Sister today return with new single ‘Gum’, out via Heist or Hit.

A jazzy drum beat and warped synths lead the way on another riotous punky track from the quartet. Helped along by snazzy effects, infectious yelps and even some cowbell (more cowbell!), ‘Gum’ follows on perfectly from previous single ‘Bin Mouth’. Dream like harmonies towards the end of the track lift the song to a completely different level.

I mentioned in my review of ‘Bin Mouth’ how Hannah’s Little Sister remind me of the late, great Pink Kink. I remember my jaw hitting the ground when I first saw them play. I’ve not been lucky enough to see HLS play yet, but I get the same excitement from listening to them. I WANT to see them live (fuck you Covid). They are a fresh take on anything else happening musically at the moment.

Behind the fun sound of the song however, there is an important message. Lead vocalist Meg Grooters had the following to say:

“Gum is another sort of rant (oops!) about consumerism and how it’s constantly distracting us from ourselves and from the state of our society/country/government/world etc. – all of the things!

I wrote it to remind myself there’s a difference between what I want and need, and what I’m being told or shown I should want or need.

We’re encouraged by the Big Boys in power to become addicted to materialistic things and social media, because it’s a great way of keeping us under control as a society that continues to put money in a small number of very rich people’s pockets.

Whether it’s social media, new trends, cool clothes or whatever, they’re vices pushed upon us that keep us pretty mind numbed and depressed. Yet we cling on to them in the false belief that these things can provide us with greater happiness or status, and help us climb up the socioeconomic ladder.”

Grooters continues:

“I get so frustrated at myself when I spend hours scrolling through a timeline, knowing I’ve just drained a bunch of my energy and wasted time on something useless that didn’t make me feel very good. But we’re all pushed and pressured to do so and honestly I’m probably still going to do it again a couple of days later. It’s an addiction and it’s easy.

More than that, it prevents us from noticing, caring or becoming too vocal about the more severe injustices surrounding our society, such as racism or sexism, or the wealth gap in this country.

Government, financers and big corporations bank on these addictions and insecurities that keep us from feeling powerful enough to try and change that and I hate it. We’re knowingly brain washed and we all feel powerless to change a fake world we’ve accepted and I just think it’s NAFF. So go pirate our single!!”

‘Gum’ is part of a five track EP titled ‘EP.mp3’ which is out November 20th via Heist Or Hit.